Our story

More feeling, more sensations, more adventure. Whatever you're looking for, at pjur we've got the right products for you. As a family-run company, we've put our heart and soul into what we do for more than 20 years.

The pjur group started producing lubricants in Germany in 1995. With Alexander Giebel at the helm and headquartered in Luxembourg, the pjur group has maintained its production facilities in Germany, and has expanded rapidly into other countries, attaining a high degree of brand awareness in the process. Even though lubricants have been used since Roman times, pjur was the first company in the world to develop and market a silicone lubricant.

Our portfolio now comprises over 60 products from silicone- and water-based personal lubricants and massage lotions through products for toys and for stimulating and delaying performance right through to intimate hygiene products and niche articles for extra special preferences.

Our vision

We want to improve people’s (love) lives everywhere in the world. We are intent on creating joy, enhancing sensations and reducing physical discomfort with the highest respect for your intimacy at all times.

Our philosophy

Our products are a symbol of a modern lifestyle for health-conscious consumers who want both fun and safety. Millions of customers all over the world trust the reliability and the safety of pjur products. “Made in Germany” reflects or uncompromising focus on premium quality. This approach is reflected in all areas of the company as well as in the production, refinement, and shipping of the pjur products.

Our promise of quality

The name pjur {pronounced “pure”} is a by-word for reliability and safety the world over, promising premium products “Made in Germany” to uncompromising quality standards. As a result, we repeatedly receive awards and seals of approval for our products' properties, including their outstanding skin compatibility. All products are dermatologically tested and meet the stringent requirements set down by international organisations such as the FDA in the US, the TGA in Australia and the European Union.